This is part one of the x posts I’m going to write about Search Engine Optimisation (SEO) for your website. Most info in this topic can be used to optimize your very own website for Google. Getting good SERP’s (Search Engine Result Pages) is one of the thing that you need to bring in massive traffic to your website! If you control the SEO-knowledge completely you will be able to drive over 50k unique visitors per day to your website just from Google! Ive already seen a few sites do this properly so I am going to try to explain the basics of getting your page listed on an appropriate way onto Google SERP’s.
Today I will look further into the display of your site when a user does a search query from a Google site. As example to explain everything I am going to use StumbleUpon to explain every step of the way!
If you do a search in Google for “stumble” you will get some results;
As you can physically see this listing contains 2 visible blocks of information which the webmaster can modify.
A: This is the title that is showed up on Google SEPR, this is in my opinion the MOST important thing you want to make VERY attractive so that you will have a higher chance that people will click your link.
You can modify the title you want to be listed of Google yourself; just open the file of your website (example: index.html) and at the top you can edit the title to fit your personal needs. You can find the title between the <title>Website title</title> taggs.
B: This is the description that will be present under the title of your website on Google SEPR’s. These 2 lines can be modified by editing the META tags of the file of your site (example: index.html) If we take a look at the page-source of StumbleUpon we can see that in the very beginning we see the following:
<meta name=”description” content=”StumbleUpon discovers web sites based on your interests, learns what you like and brings you more. Discover your web with StumbleUpon.”/>
This means that you can even write the description yourself by adding the following code into your website:
<meta name=”description” content=”Please write a meaningful description of your website here.”/>
And last but not least the invisible C: This is the part that you can’t actually “see” on Google SERP’s but you definitely have to use this feature to get targeted traffic for your site. A little META tag that is going to help us with this are the so-called “keywords”. This is the method that Google used to display targeted results depending on what the user searched for. It is very important to use the RIGHT content-related keywords on your site.
Since StumbleUpon does not have any keywords in their page source I am going to show a fictive example. If you by example own a site that provides Offshore Web Hosting Solutions if would be right to use the the following keywords: “offshore, web, hosting, shared, cpanel, proxy, plans, virtual, private, servers, dedicated, private, ftp, host”. You are free to choose what keywords you put on the site but it’s highly important that they are RELATED to your content. You can add keywords for your website by adding the following code into the website file (example: index.html)
<meta name=”keywords” content=”write down several content related keywords here, separate by a comma” />
From the example keywords this would give us:
<meta name=”keywords” content=”offshore,web, hosting, shared, cpanel, proxy,plans,virtual,private,servers,dedicated,private,ftp,host”/>
Another important META tag that we cannot forget is the Robot’s feature. With this code you direct the Google spiders into what they have to crawl on your site. The best thing is that they will crawl every link on your site. It is recommended to always put this code onto your website:
<meta name=“Robots” content=“index,follow”>
I hope I was able to learn you visitors a few thing and now to round everything up we are shortly going to summarise where you have to place the META tags.
The default HTML-file structure WITH Meta tags included looks like this:
<html>
<head>
<title>Title Goes here</title>
<meta name=”keywords” content=”write down several content related keywords here, separate by a comma” />
<meta name=”description” content=”Please write a meaningful description of your website here.” />
<meta name=“Robots” content=“index,follow” />
</head>
<body>
Content goes here
</body>
</html>
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